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Bank Alliance Niche for Insurers
was a contributing author to the book, Integrated Direct Marketing, by Graeme McCorkell, 1996, Kogan Page ... Insurers 9 third category is direct marketing programs. Usually five to six direct marketing programs are ...- Authors: Paul J Sulek, Julie L Williams, John K Hillman, Steven M Landberg
- Date: Oct 1997
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance; Public Policy